As a parent, I’ve learned that how we frame a message makes all the difference. When my kids were little, my instinct was to say, “Don’t hit!” But I quickly realized that all they really heard was the word hit. Not exactly helpful. So, I changed my approach to “gentle hands”—giving them a clear, positive action instead of just telling them what not to do.
And that’s the philosophy behind Pigs Are Smart.
If you’ve ever wondered:
- How can I improve my health without a drastic diet change?
- Can one person really make a difference for the planet?
- I don’t love the idea of eating animals, but it’s what I know—so now what?
You’re in the right place.
The answer isn’t about what you shouldn’t do—it’s about what you can do. And that’s simple: Eat more plant-forward.
That means adding more whole grains, beans, soy, nuts, seeds, fruits, and veggies into your meals. Small shifts, one meal at a time.
It’s simple, yet not always easy. And that’s why Pigs Are Smart exists—so we can figure it out together.
These practical strategies from Brian Kateman, author of Meat Me Halfway, can help make the transition approachable and realistic:
How to Start Eating More Plant-Based (Without Overhauling Your Life)
Start Small
Swap one meal at a time. Try Meatless Mondays or pick one plant-based meal a week that excites you. Small, manageable changes make all the difference.
Think Flexibly, Not Perfectly
You don’t have to go 100% plant-based. A flexitarian approach—where plants take center stage but meat isn’t completely off the table—can improve health and significantly lower your environmental impact.
Explore Plant-Based Alternatives
From lentil tacos to oat milk lattes, there are more options than ever. Experiment with plant-based versions of your favorite meals and see what sticks.
Get Curious
Learning about the environmental, ethical, and health benefits of plant-based eating can shift your mindset and make choices feel more intentional (rather than restrictive).
Plan Ahead
Ever end up eating something out of habit because it’s just there? Meal planning helps. Keep plant-based staples stocked so making the swap is effortless.
Cook More at Home
Cooking your own meals gives you control over ingredients and makes plant-based eating easier (and often, more delicious!).
Have Fun With It
Explore new flavors, cuisines, and ingredients. Making it an adventure—rather than a rule—keeps things exciting.