Let’s Eat More Efficiently and Feed More People
By reducing meat consumption, we free up resources to feed millions more people.
Raising animals for food is incredibly inefficient—25 pounds of feed produces just 1 pound of beef, and even chicken requires 3 pounds of feed per pound of meat. Animal agriculture uses 83% of global farmland yet provides only 18% of our calories. Shifting to plant-based foods allows us to get protein directly from the source, cutting out the "middleman" in a more efficient, sustainable way.
The grain fed to livestock in the U.S.
alone could feed over
1 billion people annually
Let’s Spare More Animals from Suffering
Every year, approximately 92 billion animals are raised for food globally—about 30 animals per person. Many of these animals endure inhumane conditions in factory farms, living in distress and fear. By choosing plant-based alternatives, we can help reduce their suffering and create a kinder world.
Twenty-five million animals could be spared every day if just 10% of
people transitioned to eating plant-based — that’s massive!
Let’s Champion Ethical and Sustainable Farming
As more people eat plant-forward, we create room for sustainable farms to thrive, meeting a smaller demand for meat responsibly. Reducing the need for factory-farmed meat not only spares animals but also protects the environment and promotes a more ethical food system.
Choosing to eat more whole, plant-based foods reduces the need for factory-farmed meat and takes a powerful stand against animal cruelty.