The Amazon rainforest—one of the most biodiverse places on Earth—is under threat, and surprisingly, our food choices play a role in its destruction.
A recent New York Times report (October 29, 2024) uncovered a disturbing trend: ranchers in Brazil are using chemicals to destroy protected forests in secret. Instead of clear-cutting, they spray herbicides to dry out trees, making the land look untouched while quietly preparing it for cattle grazing. This tactic is fueling deforestation at a massive scale—with some areas the size of New York City being illegally converted into pastureland.
What’s Driving This?
The global demand for beef is a major force behind this destruction. As long as companies profit from beef production, forests will continue to be sacrificed.
How Can We Help?
The good news? Our food choices have power. Every time we choose plant-based alternatives, we reduce the demand driving deforestation.
Here’s how to make a difference:
Try a plant-based swap
Hearty veggie burgers, protein-packed beans, or flavorful meat alternatives like AHA- and ADA-certified Beyond Steak make it easy.
Go plant-forward
Even one less beef meal per week can help lower demand and protect ecosystems.
Share the story
Spreading awareness helps shift food culture and encourage more sustainable choices.
The urgency is real—but small, mindful changes add up. If we all take steps toward more plant-based meals, we can help curb deforestation, protect habitats, and combat climate change—one meal at a time.